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Advertising a unique product or a new category can be one of the toughest challenges for any marketer. Take Onewheel, for example. They’ve created a groundbreaking single-wheel electric skateboard that everyone loves once they see it, but it’s not something people know to look for. That’s where the challenge lies – how do you reach those potential customers?

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This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements.

Smaato’s RTB Ad Exchange uses big data, intelligent algorithms, and state-of-the-art technology to enable publishers to maximize their revenues and advertisers to reach the most relevant users. This powerful solution helps both sides increase efficiency and achieve their goals.

By leveraging diverse data sources and advanced predictive models, we can pinpoint the consumers most likely to fall in love with innovative products like Onewheel. With MNTN Matched, Onewheel found their ideal audience, leading to significant revenue growth and record-breaking returns on ad spend (ROAS).

Faster speed: Thanks to the bidding and advertising process taking less than a second to complete, advertisers get instant feedback on what’s working (or isn’t) and can optimize as needed.

But even for experienced marketers, real-time bidding can be a very confusing concept. So let's break down what RTB is, how it works, and the pros and cons of using it — all while keeping it jargon-free.

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The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of bidding on an open market with RTB.

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.

Demand-side platforms play a similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.

It ensures that your ad is relevant: With real-time bidding, you’re also making sure your ad is relevant to the user. You’re not spending money on people who have zero interest in your business.

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